Profile:

I'm Shawn Perry, an experienced brand and marketing professional with diverse experience in content strategy across the sports, outdoor, and marine industries. I excel at creative marketing, project management, brand strategy, operational management, social media, photography, and copywriting.

Professional Experience:

Nautique Boat Company - Orlando, Florida
Brand Strategy Manager
November 2016 - Current

  • Responsible for the overall brand and content strategy for Nautique Boats.

  • Creation and management of a holistic media plan for all digital and printed marketing materials.

  • Development and management of project systems and processes to ensure efficiency.

  • On-location producer and director for all photography and video production.

  • Social Media management that encompasses the distribution of brand materials and the curation of user generated content.

  • Copywriter for all Nautique brand content including brochure, advertisements and digital marketing messages.

  • Proficiently leveraging AI technologies to optimize marketing efforts, driving efficiency and innovation.

  • Public Relations manager for all external communications.

  • Photo editing of marketing materials for social, brochure and digital distribution.

  • Principle and secondary photographer.

Wakeboarding Magazine (Bonnier Corporation) - Winter Park, Florida
Editor-in-Chief
August 2010 - November 2016

  • Planning, development and creation of a multi-platform yearly editorial plan for Wakeboarding Magazine.

    • Deliverables include robust print, digital and social media channels that are relevant to their appropriate audiences.

    • Closely working with key marketing partners to deliver mutually beneficial content.

    • Conceptualizing and creating the best content to grow our overall audience and their experiences with the brand.

    • Overseeing and maintaining the overall editorial budget.

  • Original content creation that includes photo editing, writing and text editing across all digital, social and print channels.

  • Collaborating with Art Director and other Editors on creating the right brand aesthetic for editorial presence in all channels.

  • Editorial video production.

    • Overseeing a project from concept and organization all the way to on location shooting, final editing and distribution.

  • Principle and secondary photography for editorial features.

  • Event organization and production of Wakeboarding Magazine's Wake Awards held annually.

 

World Wakeboard Association - Lake Alfred, Florida
Executive Director
September 2006 - August 2010

  • Developing and promoting the sport of wakeboarding organizing, producing and sanctioning live events both domestically and internationally.

  • Responsible for establishing event systems, operational processes and judging criteria.

  • Creating rules, regulations, consistent standards, and guidelines for contest organizers.

  • Acting as a liaison to develop partnerships with international event organizers to maintain and grow the WWA Wakeboard and Wake Park World Series.

  • WWA Chief Judge, and WWA Level 3 Judge for all major Professional wakeboarding contests (Full details provided upon request).

Education: 

University of Central Florida - Orlando, Florida
Bachelor of Science in Marketing

References:

Available upon request